Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When regulators target your ad tech vendor, not your campaign, your brand risk playbook needs a different playbook entirely.
State AG lawsuits against Meta are reshaping platform liability — here’s what brand legal teams need to document before subpoenas arrive.
Brussels is targeting Meta’s autoplay and infinite scroll design. Here’s how brand teams should scenario-plan for the compliance fallout.
Meta’s expanding “About This Ad” AI disclosure menu changes how brands must audit active campaigns for compliance risk.
TikTok now requires visible AI labels on synthetic content — here’s how brand creative teams can audit, tag, and ship compliant campaigns.
Reddit’s AI spam filters are quietly torching brand seeding campaigns—here’s what marketers must fix now to stay visible and compliant.
UGC works as an incremental reach channel when blended across social, CTV, and performance networks — here’s how to build the model.
Isolated influencer posts don’t build brands. Here’s how to architect creator content into a durable, compounding brand narrative.
A decision intelligence framework replaces vanity metrics with brand-specific signals that actually predict creator ROI.
Kantar found creator spend up 61% but brand-linked content up only 27%. Here’s a CMO framework to audit that gap.