Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI plans a campaign, a creator posts it, and a platform amplifies it, who’s liable? A brand liability waterfall for FTC risk.
A practical framework for running quarterly creator compliance audits at scale, with templates for disclosure, claims, and contract checks.
A 50-state breakdown of AI disclosure laws for creator campaigns, with a practical compliance framework brands can actually operationalize.
How a prediction market’s undisclosed influencer deals turned into an NAD referral, and what it means for brand disclosure compliance.
The EU’s autoplay and infinite scroll ban forces brands to rebuild paid social creative around intent, not compulsion. Here’s the playbook.
A TikTok takeover buys attention for a day. Full-funnel creator programming turns that attention into pipeline all Q4.
A practical framework for legal, brand, and creative teams to review AI-generated content before it ships, without killing production speed.
Backbone Media’s 7-step TV practice model, built for outdoor brands, offers creator marketers a repeatable system for testing, scaling, and cutting risk.
TV advertising’s oldest brand-safety framework has a second life vetting creators — here’s how to adapt Backbone Media’s 7 steps.
France’s fast fashion advertising law sets a global precedent — here’s how brands should prepare compliance, creator vetting, and disclosure now.