Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A month-by-month creator economy investment roadmap that prepares brands for the moment amplification spend overtakes sponsorship budgets.
A governance framework for hybrid in-house/agency creator teams, clarifying who approves what budget and when, before deals collapse.
A tiered creator program risk register turns vague brand anxiety into a scored, auditable system CFOs and legal teams trust.
A sequencing framework for CMOs allocating flat budgets across AI, creator, and paid media without sacrificing growth targets.
A practical quarterly board reporting template that turns creator program risk into a decision-ready dashboard directors actually trust.
A recession-proofing playbook for structuring creator contracts and budgets that survive ad spend cuts without breaking programs.
A practical framework for aligning FTC disclosure rules with TikTok, Meta, and Google AI labels so brands avoid conflicting compliance signals.
A financial due diligence framework for proving creator economy ROI to CFOs, using cash-flow logic instead of reach and engagement metrics.
A practical blueprint for mid-size brands to build a creator compliance center of excellence: staffing, workflows, and escalation paths.
A finance-ready model for building zero-based budgets for creator programs that survive CFO scrutiny in a paid-amplification-first market.