Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Why treating creators as long-term creative partners, not one-off vendors, drives better ROI, retention, and brand equity.
Decision-intelligence dashboards replace vanity metrics with brand-specific ROI models that tie creator spend to real business outcomes.
A practical self-evaluation checklist for CMOs to test whether their skills, governance and metrics are ready for agentic AI.
A practical blueprint for standing up an AI governance board in marketing—who sits on it, how often it meets, and when to escalate.
A practical playbook for CMOs to build the internal case, coalition, and proof points that turn agentic AI budget requests into approvals.
A full-funnel creator strategy maps short-form, live stream, and CTV to each buyer stage, turning scattered content into measurable pipeline.
TikTok and Meta’s new AI disclosure infrastructure means creator contracts must now assign labeling duties, or brands absorb the compliance risk.
Platform dashboards optimize for platform revenue. Custom measurement models optimize for brand outcomes. Here’s why brands need the latter.
Google now auto-labels some AI ads and requires manual disclosure for others. Here’s how compliance teams should build the workflow.
A CMO dashboard framework that unifies CPA, sales lift, and AI citation metrics into one view for smarter budget calls.