Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Pre-negotiating whitelisted ad placements and usage rights in creator contracts can cut CPA by 30–50% compared to standard sponsored posts. Here’s how to structure those deals.
Learn how to restructure creator partnership agreements to formalize co-design roles, IP co-ownership, revenue participation, and brand approval rights for collaboratively developed assets.
Australia’s doubled under-16 social media penalties demand brands running APAC creator programs document age-gating, archive campaign proofs, and attest compliance before launch.
Learn how DMOs can balance nano and macro creator investments within a fixed budget to maximize both niche audience depth and aggregate reach in destination marketing campaigns.
How brands are combining platform-native feeds, whitelisted programmatic boosts, and OOH touchpoints to convert Gen Z and Millennial audiences across the full purchase journey.
Creator-integrated video formats deliver up to 4x higher view-through rates than pre-roll ads — here’s how to build the finance-ready case for shifting your video budget.
FDA-regulated brands blocked from TikTok Shop can still capture documented in-store sales lift by structuring creator investment around UGC, whitelisting, and retail attribution.
Brands embedding creators in product development are seeing 17% incremental funnel lift. Here’s the operational model making it happen.
DMOs need tiered creator portfolios—not just follower counts—to convert destination inspiration into bookings across 60-to-120-day windows. Here’s how to build one.
Australia’s eSafety Commissioner now holds evidence-compulsion powers that rewrite APAC campaign due diligence. Here’s what global brands must document before launching.