Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Using ambassador programs to reduce CAC is a powerful strategy for growth-minded organizations. By leveraging the influence and networks of…
The next frontier of virtual influencers is redefining digital engagement, branding, and creativity in 2025. As advancements in artificial intelligence,…
The next frontier of virtual influencers is transforming digital marketing strategies, brand storytelling, and human-AI interaction. Rapid advancements in AI,…
The future of affiliate and influencer convergence promises transformational shifts in digital marketing. As brands forge deeper partnerships, they blend…
Snapchat vs TikTok for Gen Z marketing is a debate every digital strategist faces as brands chase the “cool factor.”…
Workflow automations every marketing team needs can transform how campaigns are managed, improving efficiency and increasing ROI. By automating key…
Mastering how to automate influencer payments securely is critical for brands scaling influencer partnerships in 2025. As payment volumes soar…
Choosing the best all-in-one campaign management tools in 2025 is essential for marketing success. These platforms streamline complex workflows, unify…
The demand for the best all-in-one campaign management tools is soaring as marketers juggle multiple platforms and strategies in 2025.…
Designing campaigns for silent scrollers requires adapting your strategy to reach audiences who consume content passively without interacting. These silent…