Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, stakeholders expect brands to prove impact, not just promise it. Knowing how to build a marketing strategy that…
Understanding Transparency Laws In Automated Real-Time Ad Bidding is no longer a niche concern for ad ops teams—it now shapes…
Developing a marketing strategy for the fractional workforce segment is now a core growth lever for B2B brands in 2025.…
In 2025, companies rely on independent experts, part-time leaders, and project-based specialists to move fast without growing permanent headcount. Developing…
Branded AI influencers can scale storytelling, but they also raise hard questions about transparency and trust. In 2025, Navigating Legal…
In 2025, marketing leaders face tighter budgets and higher expectations from finance. Learning How To Transition From A Lead-Based To…
Scaling Personalized Outreach Without Compromising Customer Data Privacy is now a core growth requirement, not a nice-to-have. In 2025, buyers…
A Guide To Complying With Digital Product Passport Regulations For Retailers is now essential reading for anyone selling regulated goods…
Developing A Marketing Strategy For Startups Entering Highly Saturated Markets requires sharper choices than “doing more.” In 2025, customers compare…
In 2025, immersive pop-ups, interactive out-of-home, and sensor-driven activations increasingly rely on biometric signals to personalize experiences and prove impact.…