Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
AI media-buying errors can silently distort attribution and trigger compliance violations. Here’s how brand teams should build human oversight protocols and error-detection checkpoints to catch them f
Learn how to build a three-year creator budget model that accounts for amplified spend outpacing raw sponsorship by restructuring your annual investment for maximum ROI.
TikTok Shop disclosure compliance demands more than a hashtag. Here’s how brands must structure captions, overlays, and shoppable tags to satisfy FTC standards in a one-tap commerce feed.
Rebuild your influencer measurement stack around cost-to-acquire instead of vanity metrics to prove creator ROI with conversion data.
How publishers like Refinery29 use AI-driven format insights to allocate scarce creator budgets across podcasts, newsletters, vertical video, and livestreams.
Organic reach is structurally broken. Here’s how to redesign your always-on creator program with smarter cadence, paid boost logic, and roster benchmarks that hold presence without bloating budgets.
eMarketer projects TikTok Shop ad spend will eclipse traditional influencer budgets. Here’s what that means for annual planning, contracts, and org design.
Declining organic reach is forcing brands to renegotiate creator rates, add performance escalators to contracts, and rebuild campaign economics around blended cost-per-acquisition.
Federal pre-release AI review requirements create real vendor risk for brands running influencer matching, creative, and attribution on OpenAI, Anthropic, or Google DeepMind infrastructure.
A scoring matrix for brand performance marketers to evaluate organic creator posts on engagement velocity, audience intent, and claim accuracy before committing paid amplification budget.