Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Organic reach is collapsing. Here’s how to redesign creator program economics with blended cost models that reserve 30–50% of spend for paid amplification.
A brand budget framework for deciding when to boost creator posts vs. invest in more creators, with cost benchmarks and performance thresholds.
A practical framework for CMOs splitting budgets across paid social, creator programs, and GEM optimization—with resource thresholds for incremental ROAS.
Scaling creator programs demands a staffing redesign. Here’s the org structure, team ratios, and tech layer brands need for always-on activation.
Brands risk greenwashing liability when creators make vague eco-claims. Here’s how to audit your creator roster and briefs for regulatory exposure.
A two-track creator selection system pairs AI affinity matching with human cultural vetting to protect brand equity in high-trust categories.
Leading brands now run dual-track influencer teams. Here’s the org design benchmark for structuring roles, tech, and agency hybrids.
Turn creator briefs into enforceable legal documents that prevent FTC violations before content goes live, not after.
How to build an in-house creator economy operations center with the right org design, tech stack, and staffing to run high-volume programs without agency fees.
A four-week pilot framework helps brand teams test whether intrinsic-affinity creator campaigns outperform demographic matching on conversions and cost-per-sale.