Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A four-week pilot framework helps brand teams test whether intrinsic-affinity creator campaigns beat demographic matching on conversions, sentiment, and cost-per-sale.
A risk-weighted framework helps brand strategists balance creative autonomy against reputational exposure in high-volume creator programs.
A financial framework for CMOs scaling creator programs from curated rosters to high-volume algorithmic deployment, with cost benchmarks and attribution data.
When AI platforms autonomously place creators, FTC disclosure liability still falls on brands. Here’s how to protect your organization.
Fashion brands need a multi-stage creator vetting process that pairs algorithmic discovery speed with manual cultural fit checks to protect brand equity.
When AI autonomously runs your creator campaigns, FTC liability still lands on the brand. Here’s how to define human override obligations.
AI shopping agents are breaking traditional disclosure rules. Here’s how brands must update FTC and global compliance frameworks now.
CMOs need a new budget framework for X’s rebuilt ads, TikTok commerce, and AI agent units when benchmarks don’t exist yet.
Brands running mass creator events need legal frameworks, insurance, and content rights structures before a single creator walks through the door.
Mid-market brands can borrow AI attribution tactics from Coca-Cola and Hershey to prove creator program ROI without enterprise data stacks.