Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a successful high-tech B2B company requires more than groundbreaking innovation—it demands a robust, adaptive marketing strategy. Learning how to…
Negotiating a speaking engagement agreement for your company’s founder is crucial for maximizing visibility and ensuring fair compensation. To secure…
Measuring the ROI of your entire content marketing ecosystem is no longer a luxury; it’s a business necessity in 2025.…
Businesses offering B2C services must comply with ever-evolving subscription and auto-renewal laws to avoid liability and foster consumer trust. These…
To succeed in today’s hyper-competitive world, you need a marketing plan that is data-driven, customer-centric, and human. Combining analytics with…
Creating a clear and effective social media policy for your customer-facing employees has never been more crucial. With the digital…
Developing a Customer-Led Growth (CLG) flywheel is a proven strategy to drive sustainable business success in 2025. This approach harnesses…
Ensuring children’s product safety is paramount for toy brands navigating today’s highly regulated market. Understanding children’s product safety and advertising…
Expanding your brick-and-mortar business online opens new revenue streams and access to broader audiences, but success requires a sound marketing…
When you need high-quality visuals for your business, knowing how to negotiate a content licensing agreement with a stock media…