Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A strategic framework for measuring the ROI of a customer referral program is essential for modern businesses investing in relationship-driven…
Understanding how to comply with consumer protection laws regarding returns and refunds is vital for any business that sells products…
Learning how to build a marketing team that balances specialists and generalists is crucial for brands seeking competitive advantage in…
Writing a comprehensive cookie policy explaining different cookie types is crucial for any website aiming for transparency and compliance in…
Building a sales enablement strategy focused on competitive intelligence is crucial in today’s dynamic B2B market. Businesses must enable their…
Selling digital products online is more popular than ever, which makes understanding e-commerce regulations for selling digital products absolutely essential.…
Building a strong marketing strategy for a B2B SaaS company selling to SMBs can be the difference between stellar growth…
Negotiating a Data Processing Agreement (DPA) with a CRM provider is crucial for protecting your organization’s data and ensuring regulatory…
Creating a framework for measuring the success of a lead generation campaign is essential in today’s data-driven business climate. Marketers…
Retargeting ads are a powerful tool for marketers, but they come with significant data privacy concerns. Learning how to comply…