Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a brand through podcasts is more competitive than ever. Crafting an effective influencer campaign that drives podcast downloads and…
Understanding how a brand can leverage creator funds on TikTok, Instagram, and YouTube is essential for success in today’s digital…
A well-drafted termination clause is essential in any contract to ensure a fair exit strategy for all parties. Understanding how…
To stay competitive in 2025, brands need to build an influencer program that supports a product’s entire lifecycle, from launch…
Understanding influencer disclosure rules in the United Arab Emirates (UAE) is essential for marketers, content creators, and agencies operating in…
The era of the hyper-niche influencer is here, revolutionizing digital marketing strategies in 2025. Brands now discover that creators with…
Calculating the “cost per meaningful conversation” from influencer campaigns can reveal how efficiently your marketing spend reaches and engages real…
Learning how to use influencers to announce a rebrand or major company pivot can significantly amplify your message, build trust,…
The legal difference between sponsorship and partnership in contracts is essential for businesses and organizations to understand in 2025, as…
Designing an influencer campaign to drive newsletter subscriptions is one of the most efficient ways to grow a loyal and…