Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Navigating Digital Product Passport Regulations is now a practical requirement for sustainable brands that want continued access to key markets…
How To Brief Autonomous AI Shopping Agents For Your Brand is now a practical marketing skill in 2025, not an…
Autonomous AI shopping agents now influence which products customers see, compare, and buy across marketplaces, search, and retailer apps. To…
Developing A Marketing Strategy For High-Growth Startups In Saturated Markets isn’t about shouting louder than incumbents. It’s about choosing a…
In 2025, more companies deploy chatbots and synthetic spokespeople that speak, sell, and support around the clock. These tools can…
In 2025, platform rules, ad products, and algorithms shift faster than most teams can update a brief. Building an agile…
Global creator platforms now pay talent across dozens of jurisdictions, currencies, and payout rails. That scale creates a compliance reality:…
In 2025, creator platforms and brands pay talent across borders at record speed, but sanctions risk travels just as fast.…
Scaling Personalized Marketing Outreach Without Sacrificing Data Security is no longer a niche concern in 2025; it is a core…
Transparency requirements for carbon neutral marketing claims are tightening in 2025, and regulators, platforms, and customers now expect proof—not slogans.…