Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a creator testing lab inside your marketing team empowers you to experiment with new content, boost engagement, and optimize…
Understanding legal clauses that protect brands in creator disputes is essential for businesses partnering with influencers, content creators, or agencies.…
Learning how to build a multi-influencer mega campaign can transform your brand’s visibility and impact in 2025. As influencer collaborations…
Cross-promotion campaigns can rapidly widen your brand’s reach, but neglecting compliance can unravel your gains. Understanding key compliance pitfalls in…
Understanding how to build creator journeys that support product education is essential for driving engagement, conversions, and long-term loyalty in…
The legal requirements for creator endorsements in regulated niches have never been more crucial, especially as government scrutiny and consumer…
Building a creator performance audit framework is essential for brands and agencies aiming to maximize ROI and foster sustainable growth…
Influencer whitelisting has emerged as a powerful digital marketing strategy, allowing brands to amplify content via creators’ handles. However, running…
Are you struggling to stop wasting budget on underperforming creators? Brands pouring resources into influencer campaigns often see disappointing ROI…
Building creator assets for always-on performance is essential for brands and creators aiming to achieve sustainable growth and engagement in…