Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a crisis playbook for influencer partnerships is essential for brands looking to navigate today’s unpredictable digital landscape. As influencer…
Influencer marketing regulations have evolved, but many brands still misunderstand critical legal requirements. Noncompliance can lead to reputational damage and…
To remain competitive and effective, brands must regularly evaluate their influencer initiatives. Learning how to audit your existing influencer program…
Cross-border creator contract requirements for 2025 are evolving as global digital collaboration becomes the norm. Content creators and brands now…
Brands and marketers constantly seek ways to lower influencer CPA (cost per acquisition) without sacrificing conversions. Optimizing your funnel structure…
Creator benchmarking is transforming how brands measure and optimize influencer marketing performance in 2025. By systematically comparing creators’ metrics, brands…
The legal requirements for influencer giveaways in 2025 are stricter and more detailed than ever, impacting creators and brands across…
Influencer content fatigue is a growing concern for brands and creators keen to maintain audience engagement and trust. In 2025,…
Influencer content fatigue is a growing challenge for brands and creators who rely on digital personalities to reach their audiences.…
Creator marketing campaigns don’t always go as planned, and underperformance mid-campaign can threaten your brand’s ROI. Learning how to fix…