Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching a B2B technology company presents unique challenges and opportunities. Knowing how to create a marketing strategy for a B2B…
Negotiating a co-marketing agreement that is a win-win for both parties is vital for building lasting partnerships and achieving mutual…
Building a framework for measuring the success of an account-based marketing (ABM) strategy is crucial for today’s B2B marketers aiming…
Complying with food and beverage advertising and labeling regulations is essential for brands to maintain consumer trust and avoid costly…
Staying compliant in food and beverage advertising and labeling regulations is crucial for protecting your brand and customers. Failure to…
Building a marketing plan that is both strategic and tactical is essential for achieving long-term growth and daily wins. With…
Writing a clear and effective website accessibility conformance report (WCAG) is crucial for demonstrating your commitment to digital inclusivity, regulatory…
Developing a product-led growth (PLG) motion for a B2B company can redefine your go-to-market approach, foster accelerated adoption, and fuel…
Health and wellness marketing and advertising regulations in 2025 are more critical than ever amid rising consumer expectations and industry…
Building a robust marketing strategy for a high-tech B2B company in 2025 requires a deep understanding of both fast-evolving technologies…