Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The rapid expansion of influencer marketing has paved the way for updated legislation worldwide. Understanding how to comply with new…
Learning how to choose campaign objectives that actually convert is the cornerstone of any successful digital marketing strategy. When objectives…
Building a powerful brand presence requires consistent, authentic advocacy. Knowing how to structure a long-term ambassador program can drive sustainable…
Wondering how to structure a long-term ambassador program for your brand’s sustained success? A well-designed ambassador initiative drives loyalty, authentic…
A successful long-term ambassador program amplifies your brand through authentic advocacy, driving sustained growth and loyalty. This article details how…
Misunderstanding usage rights can lead to costly mistakes for brands, sometimes resulting in lawsuits, settlements, or damaged reputations. In this…
Influencer collaborations can drive outstanding results, but success depends on targeting the right audience. Learning how to identify your ideal…
The landscape of influencer marketing has evolved rapidly, making it critical for brands to prioritize solid contract updates every brand…
Subscription-based businesses need a unique approach to influencer marketing to drive recurring sales and build long-term loyalty. If you’re looking…
Discover how to plan an annual influencer marketing roadmap to maximize your brand’s reach and ROI in 2025. Building a…