Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Discover how to plan an annual influencer marketing roadmap to maximize your brand’s reach and ROI in 2025. Building a…
Cross-border influencer laws are rapidly transforming how brands approach international collaborations. Navigating different countries’ regulations is now business-critical for any…
Influencer marketing on a tight budget is not only possible, but is a smart strategy for brands that want results…
How To Use Influencers To Relaunch A Declining Brand is more relevant than ever, as brands face increasing competition and…
Many marketers are left wondering why most influencer briefs fail to deliver the results they expect from their campaigns. Crafting…
In uncertain economic times, brands must learn how to build a recession-proof influencer strategy to maintain relevance and growth. Using…
How to foster collaboration between marketing, product, and engineering for growth is the key to breaking down silos and accelerating…
Cookie consent banners have become a staple of web browsing, reflecting the importance of compliance with the ePrivacy Directive. Well-implemented…
Customer Effort Score (CES) is a vital metric for businesses seeking to improve satisfaction by reducing customer friction during interactions.…
Building effective sales funnels for e-commerce is critical in today’s competitive digital marketplace. A strategic, data-driven approach not only maximizes…