Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
E-commerce fashion has transformed how brands launch, market, and sell apparel in 2025. From strategic influencer seeding to rapidly reaching…
Twitch for non-gaming brands is unlocking vast potential as brands look to connect with Gen Z and Millennial audiences in…
Non-profit fundraising through live stream marathons is revolutionizing how charities raise money in 2025. Utilizing interactive technology and global reach,…
Pinterest Idea Pins have revolutionized how creators and brands drive evergreen traffic to their content. With an engaging, story-like format…
Crisis recovery: rebuilding reputation with creators is essential for brands facing public scrutiny in 2025. Leveraging trusted voices to restore…
Leveraging Telegram channels for exclusive drops has become a game-changer for brands, creators, and collectors looking to engage directly with…
Leveraging Telegram Channels for Exclusive Drops is an innovative way for brands and creators to deliver time-sensitive offers and products…
B2B SaaS: Using LinkedIn Voices To Drive Leads is one of the lowest-barrier, highest-impact growth tactics for SaaS brands in…
BeReal strategies have sparked questions across the social media marketing landscape: Is the platform still a viable option for brands…
Driving app installs with micro-influencer squads is one of the most effective and scalable acquisition strategies for app marketers in…