Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
With the digital landscape constantly evolving, the Instagram Creator Marketplace stands out as a game-changing platform for scalable partnerships. By…
Pepsi’s TikTok #FizzChallenge was designed to shake up social media, but the campaign fizzled out instead. This article examines why…
YouTube Shorts is revolutionizing brand monetization through its compelling, bite-sized video content. Implementing a strategic YouTube Shorts affiliate strategy can…
Gymshark’s micro-influencer strategy on TikTok has taken the fitness world by storm, offering valuable insights for startups eager to tap…
Launching your brand on TikTok Shop USA can be a game-changer in 2025. As this dynamic platform captures consumers’ attention,…