Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Are you struggling to get your brand’s posts seen? Our comprehensive guide to whitelisting content on Pinterest and LinkedIn shows…
The VanLife community on Instagram has evolved into a marketing powerhouse, attracting brands eager to connect with a dedicated and…
Discover how a B2B SaaS company leveraged LinkedIn influencers to drive MQLs by crafting a targeted, data-driven campaign. The primary…
Is BeReal a viable influencer marketing platform in 2026? As brands seek authentic connections with Gen Z consumers, many are…
When a marketing campaign garners attention but fails to drive sales, businesses face the tough task of learning what went…
A thriving Twitch presence provides brands with unmatched exposure and engagement in 2025. This brand’s guide to Twitch gifting, emotes,…
In 2025, Notion continues redefining digital productivity, due in large part to its strategic partnerships with niche productivity influencers on…
Partnering with Discord server owners for brand campaigns unlocks a powerful pathway from vibrant community engagement to measurable commerce in…
Case Study: How a Local Retailer’s Hyper-Local Influencer Strategy Succeeded In today’s retail landscape, a robust digital presence is essential.…
Reddit marketing offers brands a unique opportunity to tap into authentic, engaged communities. By partnering with subreddit moderators and influential…