Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, trade talent is scarce, attention is fragmented, and job ads alone rarely change outcomes. This case study shows…
In 2025, brand reach is cheaper to lose than to rebuild. A Playbook for Leveraging Broadcast Channels on Meta Platforms…
In 2025, CPG teams face a retention problem that ad spend can’t fix. This case study shows how one mid-market…
In 2025, subscription fatigue and rising acquisition costs push CPG teams to obsess over retention. This case study shows how…
A Playbook for Curation on Emerging Social Nodes and Starter Packs helps creators, brands, and communities find signal in fast-moving…
In 2025, attention is fragmenting across new feeds, smaller communities, and algorithm-light social spaces. This playbook explains how to build…
In 2025, many firms compete on the same platforms with similar claims. This case study shows how one practice built…
Brands want predictable performance from creators without paying celebrity premiums. A playbook for micro influencer syndicates and buying influence in…
In 2025, retailers face a simple reality: acquisition costs keep climbing while loyalty feels fragile. This case study shows how…
Wearable smart pins are shifting how people discover brands, because audio is now always available, hands-free, and context-aware. This playbook…