Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Using influencers to drive sign-ups for a SaaS free trial is a high-impact strategy in 2025. Carefully planned, it can…
Pivoting from B2C to B2B can be a transformative strategy for growth. In this case study, we analyze a company’s…
Substack writers have emerged as the new media influencers, reshaping how stories, opinions, and expertise are shared in 2025. As…
Stack Overflow and developer community influencer tactics are transforming how developers learn, solve problems, and build careers. With credible voices…
Depop created a fashion resale movement through influencers, turning secondhand apparel into a global trend. By empowering creators and tapping…
Depop created a fashion resale movement through influencers, transforming how Gen Z and millennials shop for clothing. Once a niche…
Building an impressive creative portfolio is essential for artists and designers in 2025, and platforms like Behance offer key opportunities…
Grammarly scaled through writing influencer partnerships, transforming its brand into a household name trusted by millions. By collaborating with influential…
Goodreads and book influencer marketing strategies are evolving rapidly in 2025, transforming how authors connect with readers and promote their…
Minecraft maintains relevance through creator communities by fostering collaboration, creativity, and the constant evolution of player-driven content. As the game…