Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, marketing teams face a paradox: more dashboards, less clarity. This case study shows how a biotech brand used…
In 2025, brands and world builders are moving beyond pop-up ads toward persistent, context-aware placements. This playbook for in game…
In 2025, SaaS growth teams face a noisy, expensive ad market and tougher attribution standards. This case study shows how…
Private podcasting as a high ticket ABM tool is one of the most direct ways to earn attention from a…
In 2025, B2B teams are rebuilding trust and reach on emerging social channels, and one tactic is outperforming the usual…
In 2025, many established B2B brands are rethinking social growth as buyers fragment across networks. This case study shows how…
In 2025, marketers are rethinking social strategy as audiences spread across decentralized networks. This guide offers a practical approach to…
Marketing teams are watching social shift again, and the decentralized web is no longer niche. This playbook for marketing in…
In 2025, D2C brands don’t win attention by shouting louder; they win by controlling access and shaping the story around…
In 2025, brands win trust by building spaces where customers can talk to each other, not just to marketing. This…