Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Discord for brands is revolutionizing the way companies build private communities, offering direct engagement and fostered loyalty. As digital privacy…
Reviving a legacy brand through TikTok trends is transforming how established companies reconnect with new consumers. In 2025, TikTok’s algorithm…
Reddit AMAs, or “Ask Me Anything” sessions, are powerful opportunities for individuals and brands to connect directly with a vast…
Building trust is crucial for every FinTech app, but achieving it isn’t easy in a saturated market. One fintech app…
How a FinTech app built trust through education is a case study shining light on the power of knowledge-sharing in…
LinkedIn newsletters have quickly become a powerful channel for professional engagement, yet many brands ignore their sponsorship potential. As B2B…
Leveraging WhatsApp communities for brand loyalty has rapidly become a winning strategy for businesses in 2025. With new features and…
Case study healthcare marketing via patient stories empowers medical organizations to build lasting trust and strong connections with patients. By…
Marketing on emerging decentralized social networks offers a dynamic way to connect with audiences who value privacy, autonomy, and innovation.…
Mastering the Instagram Broadcast Channel feature can transform how influencers, brands, and creators connect with their audience. With real-time updates,…