Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Apple Podcast sponsorships have become a powerful channel for brands seeking authentic connections with niche audiences and quantifiable audio influencer…
Zoom’s meteoric rise from a niche video conferencing platform to global ubiquity is a fascinating case in digital transformation—driven in…
Nextdoor and hyperlocal influencer marketing tactics empower brands to connect authentically with target audiences at the neighborhood level. By leveraging…
Calm leverages sleep stories and wellness influencers to dominate the mental wellness app landscape in 2025. By integrating expert storytelling…
The world of Quora and answer platform influencer strategies is rapidly evolving in 2025. Businesses and personal brands can harness…
The primary keyword, how Chipotle masters TikTok through food influencer partnerships, encapsulates a powerful social media success story. Chipotle’s strategic…
Medium and Substack have reshaped how creators publish long-form influencer content online, providing unique platforms for writers, brands, and thought…
Notion has become synonymous with productivity tools, but its success didn’t happen by chance. The company carefully cultivated a powerhouse…
Telegram channel strategies for crypto and tech brands are rapidly evolving as influencers, startups, and enterprises use this messaging app…
Headspace uses mindfulness influencers for user acquisition by crafting authentic partnerships that drive engagement and trust. Through strategic collaborations, Headspace…