Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case Study: How a SaaS Brand Used Build in Public to Scale has become a blueprint for teams that want…
Interactive LinkedIn polls can do more than collect opinions: they can trigger conversation, teach your audience something useful, and push…
Case Study: How a Travel Brand Used AI Itinerary Lead Magnets is a practical look at turning trip planning into…
In 2025, many communities face shrinking beats, fewer watchdog reporters, and fragmented audiences. Brands can respond with smart, accountable local…
In 2025, trade talent is scarce, attention is fragmented, and job ads alone rarely change outcomes. This case study shows…
In 2025, brand reach is cheaper to lose than to rebuild. A Playbook for Leveraging Broadcast Channels on Meta Platforms…
In 2025, CPG teams face a retention problem that ad spend can’t fix. This case study shows how one mid-market…
In 2025, subscription fatigue and rising acquisition costs push CPG teams to obsess over retention. This case study shows how…
A Playbook for Curation on Emerging Social Nodes and Starter Packs helps creators, brands, and communities find signal in fast-moving…
In 2025, attention is fragmenting across new feeds, smaller communities, and algorithm-light social spaces. This playbook explains how to build…