Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, B2B buyers scrutinize credibility before they book a call, and social platforms increasingly shape that trust. This playbook…
In 2025, logistics leaders face a paradox: freight demand shifts fast, but hiring for niche roles moves slowly. This case…
In 2025, many community managers are discovering that growth isn’t the problem—attention is. This playbook for Re Engaging Dormant Audiences…
In 2025, B2B software buyers trust peers more than banners, and SaaS teams feel the squeeze of rising acquisition costs.…
Building influence inside invite-only leadership groups takes more than posting hot takes. In 2025, building authority on private executive Slack…
Radical transparency messaging is reshaping how fintech startups win trust in crowded markets. This case study shows how one early-stage…
In 2025, deep tech audiences fragment across small, high-trust inboxes where decisions happen fast and publicly. This playbook explains how…
In 2025, reaching engineers takes more than polished ads and generic thought leadership. This case study shows how a construction…
Private groups have become the quiet meeting rooms of modern business, where leaders compare notes, vet vendors, and make decisions…
In 2025, beauty brands win attention when packaging becomes content, not an afterthought. This case study shows how one mid-sized…