Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
High-touch communities win when they treat retention like a product, not a perk. This playbook for High Touch Retention Using…
In 2025, loyalty leaders face a blunt reality: points alone rarely move the ROI needle. This case study explores how…
In 2025, B2B growth depends less on broad reach and more on precision—earning trust inside tightly connected communities where decisions…
In 2025, luxury marketers chase loyalty without diluting exclusivity. This case study shows how a heritage maison achieved 80% retention…
Engineering subreddits reward clarity, proof, and respect for community norms. This playbook for Reddit Ads in highly technical engineering subreddits…
In 2025, many education companies still treat messaging apps as support channels, not revenue engines. This case study shows how…
In 2025, many education companies chase conversions across crowded channels, but one EdTech team found a faster path: WhatsApp. This…
Direct-to-consumer brands now win or lose in inboxes, not feeds. In 2025, specialized messaging apps offer the fastest path from…
In 2025, buyers expect more than static photos—they want to understand a property’s layout, light, and surroundings before they book…
In 2025, teams ship faster when customers help steer what ships next. A community driven product roadmap on Discord turns…