Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, marketing teams drown in dashboards yet miss what truly moves decisions. This case study shows how one biotech…
In 2025, brands want attention without breaking immersion, and virtual worlds offer a rare chance to earn it. In game…
In 2025, many SaaS teams chase growth on crowded digital channels and watch costs climb. This case study shows how…
In 2025, B2B buyers expect relevance, privacy, and proof. A Playbook for Private Podcasting as a High Ticket ABM Tool…
In 2025, B2B buyers follow people, not logos, and they expect fast access to the right conversations. This Case Study:…
Marketing teams are shifting attention to decentralized social networks where communities set the rules and algorithms don’t dictate reach. This…
In 2025, D2C brands fight for attention in crowded feeds, rising ad costs, and shorter trend cycles. This case study…
Launching a branded community on Discord in 2025 takes more than spinning up a server and posting an invite link.…
In 2025, marketers are under pressure to prove results faster, across more channels, with fewer wasted impressions. This case study:…
In 2025, teams that sell to sophisticated buyers need more than broad social reach—they need precision. This playbook for reaching…