Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Turning critics into champions is a powerful tactic for modern businesses. This case study explores how a brand turned its…
A post-mortem on a campaign that went viral for the wrong reasons isn’t merely about dissecting a marketing misstep—it’s a…
Building a thriving community on Discord has become a game-changer for D2C brands seeking deeper online relationships with their audience.…
When an eagerly awaited event is suddenly called off, organizers face a daunting task: the post-mortem of an event that…
Employee advocacy on LinkedIn has become a powerful strategy for elevating brand presence and credibility. By empowering their teams to…
In today’s fiercely competitive markets, even a high-budget campaign can falter against nimble, low-budget rivals. If you’re analyzing why a…
Discover how a leading brand optimized its influencer strategy mid-year, driving impressive engagement and ROI gains. In this case study,…
Launching a product seeding campaign can skyrocket brand visibility, but when it backfires with negative reviews, the consequences can be…
A successful rebranding campaign communicated by influencers can transform a business’s public image and boost customer engagement. In 2025, influencer…
When a promising creator partnership abruptly ends due to creative differences, it leaves both audiences and the industry questioning what…