Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Many brands focus on big-name influencers, but broad opportunities exist among overlooked TikTok creator segments. Tapping into these less saturated…
The TikTok Creator Retargeting Playbook for 2025 distills the latest strategies to reconnect with TikTok audiences and optimize creator-driven campaigns.…
The YouTube Creator Collab Grid Strategy for Growth is rapidly becoming the preferred approach for channels seeking robust engagement, visibility,…
Instagram Reels creator templates are powerful tools for brands aiming to amplify engagement and reach on social media. Leveraging the…
TikTok In-Feed Creator Strategies For Conversions represent a powerful way to transform your brand’s reach on the world’s fastest-growing social…
YouTube search-based creator strategies for brands are reshaping how companies connect with audiences, offering unprecedented organic reach and buyer intent…
Instagram Remix trends brands should leverage are rapidly redefining how businesses connect with their audiences in 2025. With user-generated content…
TikTok Photo Mode Creator Playbook for Brands is the essential guide for businesses seeking to captivate audiences on TikTok’s increasingly…
TikTok Photo Mode Creator Playbook for Brands is a game-changer in 2025 digital marketing. As static images surge on TikTok,…
Looking to improve your video metrics? Mastering YouTube Shorts creator hooks for high retention is the game-changer you need in…