Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Wendy’s Twitter strategy redefined brand personality through influencers, radically changing how brands engage with audiences online. By blending wit, boldness,…
WhatsApp and Telegram have rapidly emerged as untapped influencer marketing channels, quietly reshaping digital outreach in 2025. Brands seeking new…
Discover how Patagonia aligns influencer partnerships with brand activism to lead the sustainable business revolution. By selecting advocates whose voices…
Reddit influencer marketing is transforming how brands engage online, offering access to thriving communities that value authenticity above all. With…
Duolingo became a TikTok sensation through influencer humor, innovating beyond traditional marketing strategies to skyrocket its engagement and brand visibility.…
Snapchat influencer marketing has evolved as social media trends shift, leaving marketers to question its ongoing potential. With user engagement…
Spotify leverages music influencers and playlist curators to amplify artists and shape user experiences, making it a key strategy for…
BeReal and authentic marketing are redefining how brands connect with modern audiences. As unfiltered platforms surge in popularity in 2025,…
How Gymshark built a fitness empire through influencer partnerships is a story of modern brand triumph. By leveraging savvy influencer…
Gaming influencers have become the gateway to Gen Z, leveraging platforms like Twitch and Discord to build loyal followings and…