Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, many brands still rely on flyers and catalogs, even as shoppers spend more time on short-form platforms and…
B2B thought leadership on Threads is moving from experiment to advantage in 2025, especially for leaders who can teach clearly,…
B2B thought leadership on Threads is no longer an experiment in 2025; it’s a practical channel for shaping category perception,…
Case Study: How A Fashion Label Navigated a Misinformation Crisis is more than a headline in 2025—it is a playbook…
Sponsoring niche industry newsletters for leads is one of the fastest ways to reach decision-makers who actually read what lands…
Case Study: A D2C Brand That Scaled Using Only Community Referrals shows what happens when product quality, community trust, and…
Professional communities now live in private channels, not public feeds. A Playbook for Marketing Within Professional Slack and Telegram Groups…
In 2025, brand trust is built as much on transparency as on service. This case study shows how a legacy…
Sponsoring deep-tech newsletters on Ghost platforms is one of the fastest ways in 2025 to reach founders, engineers, and technical…
Case Study: How British Airways Revamped Loyalty for Present Wellbeing sits at the intersection of customer retention and human needs…