Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Leveraging influencers to support a corporate social responsibility initiative has emerged as a powerful strategy for today’s brands. In this…
Organizing an influencer event with high attendance but low social engagement can leave marketing teams reconsidering their strategies. This post-mortem…
Handling a platform algorithm change mid-campaign challenges even the savviest marketers. In this case study, we’ll explore how algorithm shifts…
A post-mortem of a viral stunt that generated buzz but damaged brand reputation offers valuable insight for marketers navigating the…
Discover how a D2C brand transformed its customer experience through a strategic packaging redesign, leveraging insights from creator feedback. This…
Expanding into a new international market is an exciting but complex challenge for brands. This case study explores how a…
Turning a negative influencer review into a positive outcome is not just damage control—it’s a strategic opportunity. In this case…
The YouTube Partner Program and its monetization rules for brands are more relevant than ever, offering strategic paths for businesses…
In today’s crowded e-commerce landscape, knowing how to achieve profitability is every D2C brand’s ambition. In this case study, we’ll…
The rise of social media means every employee can help amplify your brand. This case study reveals how a structured…