Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
How Gymshark built a fitness empire through influencer partnerships is a story of modern brand triumph. By leveraging savvy influencer…
Gaming influencers have become the gateway to Gen Z, leveraging platforms like Twitch and Discord to build loyal followings and…
Fenty Beauty disrupted the beauty industry with inclusive influencer marketing, redefining what it means to represent all skin tones and…
Pinterest influencer strategies for e-commerce brands are redefining digital marketing in 2025. With Pinterest driving billions of monthly searches, e-commerce…
Airbnb leverages travel influencers for global expansion by strategically collaborating with digital creators to amplify brand awareness and reach new…
YouTube Shorts strategy guide for brand partnerships is essential reading for marketers seeking rapid audience growth and deeper engagement in…
Nike’s influencer strategy has transformed dramatically, shifting from an exclusive focus on elite athletes to actively partnering with lifestyle creators.…
LinkedIn influencer marketing has become a powerful force for B2B brands seeking to build authority, generate leads, and spark authentic…
Understanding how Glossier built a billion-dollar brand through micro-influencer strategy reveals the power of community-led marketing in the beauty industry.…
Comparing Instagram Reels vs TikTok for platform performance in brand campaigns is vital for marketers aiming to maximize engagement, reach,…