Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
YouTube creator trends shaping brand strategy are revolutionizing how businesses connect with their audiences. With creators now influencing everything from…
TikTok creator collaboration formats with proven ROI have rapidly emerged as a gold standard for brands seeking high engagement and…
TikTok creator collaboration formats with proven ROI have become essential to winning digital marketing strategies in 2025. Brands are leveraging…
Instagram Reels content structures that convert are the secret weapon for brands and creators aiming to boost engagement and drive…
Looking to amplify your brand’s impact? The LinkedIn Creator Playbook for service-based brands is your definitive guide to building authority,…
TikTok creator trends for high-intent audiences are evolving rapidly as brands and influencers seek new ways to engage viewers ready…
YouTube Shorts creative tactics for brand recall have become indispensable in today’s crowded digital landscape. With the platform’s bite-sized format…
Launching a new product line is an exciting challenge, and using a Pinterest Creator Playbook for new product lines can…
TikTok creator retention strategies for 2025 are more crucial than ever, as competition and user expectations increase on the platform.…
TikTok creator retention strategies for 2025 are more critical than ever, as competition for engaging short-form video talent intensifies. Staying…