Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Looking to tap into the booming world of live-streaming? Learning how to partner with gaming influencers on Twitch and YouTube…
In 2025, brands are eager to inspire wanderlust while ensuring travelers feel safe. This case study reveals how a travel…
LinkedIn’s Creator Mode is transforming B2B thought leadership by empowering professionals to grow their audiences, boost influence, and drive business…
In this case study, we analyze a “crisis averted” moment where a brand handled a creator controversy gracefully, protecting both…
TikTok’s Creator Marketplace has quickly become a powerhouse for brands seeking influencer partnerships, but is it more effective than finding…
The primary keyword: B2B influencer marketing case study. B2B influencer marketing is often overlooked in favor of consumer campaigns, yet…
A successful marketing strategy often hinges not only on creativity but also on tangible results. In this post-mortem analysis of…
Partnering with employee influencers on LinkedIn and Glassdoor can elevate your company’s employer brand and drive authentic engagement. This strategy…
Managing a product recall can challenge any brand, but the complexity multiplies with an active influencer campaign in play. In…
Discover how a once “stale” creator partnership can transform into a dynamic, growth-driving alliance through proven strategies. In this in-depth…