Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In this case study, we’ll explore a PR campaign that successfully shifted the narrative around a brand, using strategic storytelling…
Brand partnerships can supercharge growth, but a major post-mortem in 2025 reminds marketers of a key pitfall: a brand collaboration…
In today’s fast-paced digital ecosystem, brands face the daunting challenge of viral negativity. A standout example is this case study:…
Reflecting on a content marketing program that lacked a clear audience and purpose reveals why clarity in strategy is essential…
In this case study of a successful event marketing campaign that generated a positive ROI, you’ll discover how a strategic…
Launching a customer loyalty program can drive engagement and boost retention, but sometimes the costs outweigh the benefits. If you’re…
Cause marketing campaigns have proven effective in building authentic brand-consumer relationships while driving tangible social impact. In this case study,…
Brand partnerships can propel companies to new heights, but when a collaboration goes wrong, the impact can be dramatic. In…
Executing a successful influencer marketing campaign in a “dry” B2B industry can seem daunting, but it’s entirely possible with the…
Guerrilla marketing campaigns are known for their creativity and ability to attract attention, but what happens when a guerrilla marketing…