Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Unlock the power of the Reddit influencer marketing playbook—your gateway to authentic, high-impact community engagement in 2025. As Reddit surges…
Unlocking the power of Snapchat creator strategy for youth-focused brands can ignite authentic engagement and deeper brand loyalty among Gen…
Unlocking the power of LinkedIn B2B influencer collaboration is reshaping modern business strategies. Businesses of all sizes are leveraging these…
The X Creator Advertising Playbook for 2025 is your roadmap to thriving on X’s (formerly Twitter) ever-evolving platform. With algorithmic…
The Instagram Reels Partnership Playbook is your essential guide for unlocking collaborative opportunities on one of today’s most dynamic social…
YouTube Shorts Influencer Playbook For Brands unlocks rapid audience growth through bite-sized video collaborations. In 2025, brands have unprecedented opportunities…
The TikTok Live Shopping Creator Playbook is your essential guide to thriving in the fast-growing world of live e-commerce. With…
Pinterest Influencer Playbook For Ecommerce—Unlock the power of this visual platform to drive sales and awareness in your online store.…
A mobile app that achieved viral growth through invites showcases the potential of strategic referral systems. This case study dives…
Personalization in marketing can boost engagement, but when poor data drives these efforts, the results can be disastrous. This post-mortem…