Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The rise of AI has transformed multiple industries, but few developments are as groundbreaking as the first legal precedent set…
When a creator brand crumbles, the story often begins behind the scenes. In this post-mortem: a creator brand that failed…
The first leveraged buyout (LBO) of a creator-owned media empire marks a transformative moment in digital entrepreneurship. This case study…
The world of influencer marketing continues to innovate, and the first DAO-led influencer marketing campaign has set a bold new…
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into…
Brain-Computer Interfaces (BCIs) are redefining immersive influencer content in 2025. By bridging the gap between human thought and digital interaction,…
In today’s digital landscape, the boundaries between brand and publisher are blurring. This case study spotlights a D2C brand that…
The first successful unionization of influencers at a major brand has made headlines in 2025, shedding light on labor rights…
The rise of the “quantified self” has transformed marketing by connecting biometric data from wearable trackers with influencer-powered campaigns. Brands…
Nations are leveraging digital influence more than ever, and a standout example is how a nation-state used influencers for soft…