Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A successful win-back campaign for lapsed customers can significantly boost revenue and lower acquisition costs, making it a strategy every…
A personalization strategy can transform user experiences when done right, but if handled carelessly, it risks making users uneasy. In…
Mastering omnichannel customer support is essential for brands aiming to deliver outstanding service and retain loyal customers. In this case…
In the fast-evolving world of app growth, implementing a viral loop can accelerate user acquisition. However, a poorly-executed viral loop…
In today’s competitive landscape, a product-led growth (PLG) strategy in B2B SaaS has become a proven path to scalable success.…
When running an A/B test, teams expect clear results to inform decision-making, but reality can be murkier. A/B tests that…
Launching a referral marketing program remains one of the simplest, most effective ways to generate high-quality leads and foster trust…
SMS marketing for customer retention is changing how D2C brands nurture loyalty and drive repeat purchases in 2025. As digital…
Launching a new product feature that cannibalized existing revenue is a scenario every product manager dreads, but it’s a risk…
Implementing an inbound marketing program for a complex product can seem daunting, but the right strategy can yield remarkable results.…