Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case Study: A Successful Influencer Marketing Campaign for a Non-Profit Organization explores how a leading charity leveraged influencer partnerships in…
A post-mortem of a guerrilla marketing campaign that was misinterpreted sheds light on the risks and complexities of unconventional branding…
A successful rebrand that targeted a younger demographic can transform a company’s relevance and boost market share in today’s fast-evolving…
When a company pushes a product launch that was rushed to market, the consequences can ripple through brand reputation, customer…
A successful pop-up shop that generated significant media coverage is a compelling case study for brands aiming to amplify exposure…
At trade shows, your booth’s design can make or break your brand’s impact. But what happens when even your best…
In today’s digital landscape, referral marketing stands as a proven growth driver—especially when paired with gamification. This case study explores…
Post-mortem: A PR crisis caused by an executive’s social media post is a phrase that now regularly haunts organizations worldwide.…
In 2025, content marketing is fueling growth across many industries, but few stand out like a successful content marketing program…
Email marketers know that a single broken link or missing image in a campaign can shatter user trust and compromise…