Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Organizing a successful in-store event that leveraged local influencers can transform regional brand presence and generate meaningful results. Brands benefit…
A paid advertising campaign with poor audience targeting can rapidly drain your marketing budget and leave you questioning your strategy.…
The freemium model has redefined how businesses engage users, transforming industries and creating opportunities for rapid growth. In this case…
Many companies struggle to stand out in crowded markets, but a few succeed by reimagining the very way products are…
Launching a website redesign with critical bugs can have a significant impact on user experience, brand trust, and business outcomes.…
Case Study: A Successful Product Seeding Campaign Targeting Micro-Influencers is an essential topic for brands aiming to boost authentic engagement…
A post-mortem of a marketing campaign that suffered from poor creative execution offers valuable insights for businesses aiming to amplify…
Experiential retail is transforming how brands engage with customers, offering immersive environments that seamlessly drive sales growth. In this case…
Post-mortem analysis is vital when learning from a social media campaign that used misleading claims. In today’s information-driven world, transparency…
Exploring how two complementary SaaS brands joined forces in a highly effective co-marketing campaign provides valuable insights for modern marketers.…