Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Cross-channel campaign planning strategies empower brands to orchestrate cohesive marketing efforts across today’s complex digital landscape. By strategically uniting touchpoints,…
Budget planning for influencer campaigns in 2026 is rapidly evolving as brands demand high ROI and data-backed decisions. Staying ahead…
Wondering how to build long-term brand loyalty through influencers? Today’s digital-first consumers crave authentic connections, not just advertisements. By tapping…
Ai chatbots as influencer brand ambassadors are redefining marketing strategies in 2025. Brands are harnessing advanced conversational AI to authentically…
Leveraging Generative AI for micro campaigns is transforming marketing agility and creative output in 2025. By customizing content with precision,…
Leveraging generative AI for micro campaigns is rapidly becoming a game-changer for marketers looking to engage audiences with precision and…
How to use AI for real-time campaign optimization is a question at the forefront of digital marketing in 2025. As…
Launching new features is vital for product innovation, but sometimes even the best ideas miss the mark. In this post-mortem,…
Discover how a successful inbound marketing program leveraged video content to transform brand engagement, generate qualified leads, and accelerate growth.…
When running a social media contest, effective promotion is essential. Yet, too often, great contests are undermined by insufficient exposure.…