Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
B2B influencer marketing success increasingly depends on authentic industry partnerships, and Adobe is leading the way. By collaborating with creative…
LinkedIn influencer marketing in 2025 stands at the forefront of B2B growth, connecting brands with decision-makers through authentic voices. As…
B2B influencer marketing success is no longer reserved for consumer brands—leading enterprises like Adobe have set new standards by collaborating…
Discover how Stanley’s journey from niche product to global phenomenon via influencers redefined modern branding. In a crowded hydrate-anywhere market,…
Discover how to leverage Pinterest’s Creator Hub for long-term, evergreen influencer campaigns. By tapping into this robust platform, brands can…
Case Study: How Duolingo Uses Unhinged Content on TikTok With Creator Partnerships is a stellar example of innovative brand storytelling.…
The Amazon Influencer Program 2025 offers brands unprecedented access to customers primed for purchase inside Amazon’s ecosystem. With on-site content…
The Samsung Galaxy Z Flip4 campaign with micro-influencers redefined mobile marketing in 2025, combining the power of authentic voices with…
Maximising reach with YouTube’s Affiliate Programme for influencers is a smart, data-driven approach to growing your brand and revenue streams.…
As businesses increasingly seek innovative and authentic ways to engage with their audiences, UGC-driven Earth Day campaigns have emerged as…