Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case study viral misinformation crisis moments can turn a thriving fashion label into a trending target in hours. In 2025,…
In 2025, brand trust can collapse in hours when misinformation spreads faster than facts. This case study follows a mid-sized…
Sponsoring deep-tech newsletters on Ghost can deliver high-intent reach to builders, researchers, and technical buyers—if you run it like a…
Case Study: A Traditional Manufacturer Using Social Video To Win Talent is no longer a novelty in 2025—it’s a practical…
In 2025, audiences spot staged content fast and reward brands that show real work, real people, and real decisions. This…
In 2025, airlines win loyalty less through grand gestures and more through consistent, frictionless moments. This case study explores how…
In 2025, marketers face rising ad costs and shrinking attention spans, yet buyers still rely on trusted editorial sources. A…
In 2025, paid ads feel less predictable, cookies are weaker, and CAC volatility can erase margins overnight. This case study…
In 2025, Farcaster is one of the fastest ways to reach influential builders, founders, and operators where they actually talk…
In 2025, recruiters compete on trust as much as pay. This case study shows how one legacy logistics firm replaced…