Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A “Morality Clause” invocation can make or break major contracts across industries, from entertainment to tech. This case study explores…
In today’s evolving business landscape, a “morality clause” invocation can have vast legal and reputational impact. This case study examines…
Twitch Extensions have revolutionized how brands engage with livestream audiences by adding interactive layers directly onto Twitch streams. This dynamic…
In a digital landscape increasingly fraught with cyber threats, cybersecurity firms must innovate to reach and educate their audiences. This…
LinkedIn Carousels have rapidly gained traction among B2B influencers who want to share stories that resonate. These visually engaging, multi-slide…
Reconciling influencer campaign data with a company’s official financial statements is critical for maximizing returns and ensuring transparency in digital…
The concept of “quantum entanglement” communication has rapidly evolved from theoretical physics to a potential staple for instantaneous global campaigns.…
The rise of no-code platforms has revolutionized marketing strategies, opening new frontiers in digital engagement. This case study examines the…
The rise of “myco-networks” — using fungi as a medium for data transmission and influence — is transforming how we…
The future of “bio-integrated” content is evolving rapidly, merging digital media with the human body and redefining how we interact…