Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on genealogy platforms like Ancestry.com with history influencers has become a potent way to reach highly engaged audiences seeking…
An enterprise-level platform migration can promise improved agility and scalability, but a failed rollout delivers costly lessons. This article examines…
Influencer campaigns are powerful tools that can shape public opinion, but can they change actual government decisions? In this case…
Digital scent technology is redefining boundaries in immersive influencer marketing, offering an unprecedented sensory dimension to online experiences. Brands and…
Digital scent technology, a cutting-edge advancement for immersive experiences, is swiftly revolutionizing influencer marketing in 2025. As brands strive to…
The rise of AI has transformed multiple industries, but few developments are as groundbreaking as the first legal precedent set…
When a creator brand crumbles, the story often begins behind the scenes. In this post-mortem: a creator brand that failed…
The first leveraged buyout (LBO) of a creator-owned media empire marks a transformative moment in digital entrepreneurship. This case study…
The world of influencer marketing continues to innovate, and the first DAO-led influencer marketing campaign has set a bold new…
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into…