Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
An Amazon Live playbook for structuring creator streams that turn Rufus AI product discovery into same-session checkout.
Liquid I.V. rebuilt consumer trust after de-influencing backlash by replacing macro deals with nano-creator seeding waves.
A media buyer’s first-deployment case study on YouTube’s Creator Partnership Program and the 76% ROAS lift it delivered in early tests.
Reddit’s new AI moderation punishes brands that post like marketers. Here’s how to build subreddit credibility without tripping the filters.
A brand playbook for structuring hooks and loops that satisfy YouTube Shorts’ watch-time algorithm and drive sponsored-content ROI.
Chamberlain Coffee skipped the celebrity-founder playbook, building a creator-first retail launch that beat expectations without leaning on Emma Chamberlain’s fame.
A tactical guide to running Discord Stage Channel AMAs that feel human, drive retention, and avoid the corporate-webinar trap.
Facebook Groups still reach billions monthly — here’s how brands can rebuild community-first strategy on Meta’s most underrated surface.
A brand playbook for TikTok Stitch and Duet challenges that turns remix mechanics into measurable reach, UGC volume, and conversions.
Instagram Notes is a low-cost brand personality tool brands are wasting — here’s how to use it for engagement without extra production spend.