Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Bluesky Starter Packs let brands curate creator cohorts directly—here’s how marketers are using them for discovery, credibility, and reach.
Threads now rewards reply depth over likes — here’s how brands should rebuild content and creator briefs for 2026 distribution.
Vessi turned one TikTok demo video into a repeatable creator referral engine, driving consistent TikTok Shop sales at scale.
How Duolingo paired its owl mascot with niche language creators on YouTube to drive measurable ROAS lift, and what brands can copy.
Duolingo’s YouTube creator partnership boost matched niche language creators to the owl persona, driving measurable ROAS lift and lower CAC.
A practical WhatsApp Channels playbook for structuring one-way creator broadcasts that build superfan loyalty and repeat purchase.
Pinterest’s AI-curated discovery feeds are reshaping Idea Pin budgets — here’s how brands should plan spend, creative, and measurement.
Rufus AI is rewriting Amazon product discovery — here’s how brands should restructure Amazon Live cadences to stay visible and convert.
Q4 TikTok Shop commission tiers should follow the platform’s hidden publisher match signals, not gut feel or flat-rate defaults.
Reddit’s anti-spam AI rewired what works for brands — here’s how to rebuild AMAs and power-user partnerships without tripping the filters.