Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In today’s digital landscape, the boundaries between brand and publisher are blurring. This case study spotlights a D2C brand that…
The first successful unionization of influencers at a major brand has made headlines in 2025, shedding light on labor rights…
The rise of the “quantified self” has transformed marketing by connecting biometric data from wearable trackers with influencer-powered campaigns. Brands…
Nations are leveraging digital influence more than ever, and a standout example is how a nation-state used influencers for soft…
The story of a creator-led brand that failed its IPO offers a masterclass in modern business dynamics. When personal influence…
The first hostile takeover of a creator-led D2C brand sent shockwaves through the digital commerce industry, raising critical questions about…
A recent creator-led event was unexpectedly canceled due to low ticket sales, sparking conversations throughout the online community. This post-mortem…
Marketing in token-gated communities and Discord servers has become pivotal for web3 brands aiming to build trust and loyalty. As…
Launching a new developer API can be challenging, especially in the competitive B2B software market. This case study explores how…
Marketing on decentralized video platforms like Odysee is rapidly becoming a strategic frontier for brands and content creators. With the…