Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A practical Amazon Live Shopping playbook for structuring creator-hosted streams that convert, from Prime Day to always-on programming.
Snapchat Spotlight reaches Gen Z at lower CPMs than TikTok or Reels, yet most brands still ignore it. Here’s the playbook.
A practical Reddit brand playbook for earning subreddit trust while avoiding mod bans, community pile-ons, and AI moderation flags.
Pinterest’s shoppable overhaul turns idea pins into trackable revenue — here’s how brands should budget, brief, and measure it in 2026.
LinkedIn now favors native video over links and text — here’s how B2B brands should structure creator content to win feed distribution.
A brand-side playbook for TikTok Shop livestream selling: proven scripts, optimal timing windows, and creator incentive structures that actually convert.
How Duolingo’s TikTok owl built category-leading app growth using zero paid media, just chaos, timing, and platform-native instinct.
Vrbo used AI to localize creative across 25,000+ destinations, proving personalization at scale beats one-size-fits-all campaigns.
How brands structure YouTube creator takeovers for reach, rights, and ROI, without losing control of the channel narrative.
A beer brand’s AI ad blooper went viral for the wrong reasons — here’s what brand strategists should learn about authenticity risk.