Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In 2025, a growing number of consumer brands are rethinking growth beyond paid ads and retail expansion. This case study…
In 2025, a growing number of founders are learning that attention can scale faster than inventory. This case study: a…
Sponsoring deep tech newsletters on Ghost has become a practical way for technical brands to reach engineers, founders, and research…
In 2025, shoppers expect furniture decisions to feel certain before they click “buy.” IKEA Kreativ shows how that certainty can…
In 2025, founders, investors, and builders are spending real attention on Farcaster. But attention is uneven: a few people see…
In 2025, loyalty leaders are shifting from grand gestures to consistent, measurable progress. This case study shows how British Airways…
A Playbook For Sponsoring Industry-Specific Podcasts For High-Intent Leads helps B2B and niche brands turn trusted audio attention into measurable…
In 2025, many purpose-led companies still struggle to turn sustainability into consistent sales. This case study shows how one eco-conscious…
Leveraging Local Neighborhood Apps For Niche Service Delivery has become one of the fastest ways for specialized providers to reach…
In 2025, many construction marketers still struggle to earn attention from technical decision-makers. This case study shows how one construction…