Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Generative AI is reshaping the $422B ad market. Here’s how brand leaders should sequence infrastructure, talent, and creative investment to stay ahead.
Learn how brand founders can apply GEO principles to executive content so their authority signals appear in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.
Short-form video watch time is up 20% YoY. Here’s how brand teams should reweight their creator mix, budgets, and attribution models around Instagram Reels.
Adobe’s report reveals 1-in-4 consumers now prefer AI for research. Here’s how brand strategists should split content investment between human creators and AI-optimized assets.
X’s Creator Era Initiative reshapes brand partnership architecture, exclusivity terms, and roster strategy — here’s what senior marketers need to act on now.
TikTok’s micro-influencer middle class is gaining pricing power. Here’s how brands must restructure rate benchmarks, exclusivity terms, and performance tiers before budgets get squeezed.
YouTube now commands 12.7% of streaming time vs Netflix’s 8.4%. Here’s how brand teams should evaluate upfront-style creator channel commitments.
YouTube’s 12.7% streaming share dwarfs Netflix’s 8.4% — here’s how brand media buyers should weight creator content when allocating ad-supported streaming budgets.
Creator content is now sharing the upfront stage with Hollywood. Here’s how brands should restructure video budgets between linear TV and creator-first streaming deals.
Rare Beauty, Air, Fishwife, and Old Navy’s Q2 creator campaigns reveal the briefing structures and talent logic that earn organic reach instead of buying every impression.