Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Gen Z demands proof before purchase. Learn how brands like Coach and Milani use evidence-heavy creator content, community, and service to build lasting loyalty.
The IAB projects $44B in creator content ad spend. Here’s how brand finance teams should use that forecast to build defensible, growth-ready annual budget submissions.
CMOs trading corner offices for hands-on creative businesses are proving that AI-generated strategy needs human judgment to prevent brand commoditization.
Claude and AI-native brands entering global brand value rankings signals a MarTech stack inflection point. Here’s what brand strategists must act on now.
MrBeast’s upfronts play signals a structural shift in video ad budgets. Here’s what brand media buyers must know to reallocate smartly across linear TV, streaming, and creator channels.
Sponsored posts are losing their grip. Here’s how forward-thinking brands are restructuring partnership architecture around performance-linked storytelling to protect ROI.
TV Upfronts are merging with the creator economy. Here’s how brand media buyers should restructure video budgets as streaming giants court MrBeast-level talent.
Dupe-fluencer content is reshaping fashion and consumer goods marketing. Here’s how brands can turn anti-consumption creators into genuine advocates through transparency-first partnerships.
The IAB’s $44B UGC ad spend report signals a structural shift. Here’s how brand budget owners must rewire annual planning, vendor contracts, and headcount now.
Organic reach is dead. Here’s the operational playbook brand content teams need to shift from publish-and-pray to a paid-amplification-first distribution model across TikTok, Instagram, and YouTube.