Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Niche hobby creators drive loyal audiences by delivering specialized, passionate content that deeply resonates with their viewers. Focusing on a…
Creator POV content is dominating engagement across digital platforms in 2025, reshaping the way audiences interact with brands and influencers.…
Authenticity creators outsell polished influencers by fostering deep trust and meaningful engagement with their audiences. As consumers demand transparency, creators…
Creator-led live streams are revolutionizing social commerce by blending instant engagement with authentic product experiences. As consumers prioritize trust and…
The rise of creator mini series and episodic content is transforming how audiences consume video entertainment. These short-form, story-driven projects…
Why Expert-Led Creators Are Surpassing Influencers is a question shaping the future of digital marketing in 2025. As consumers crave…
As brands shift their strategies in 2025, the influence of creators as the new product testers has never been more…
Raw unedited creator clips perform better in today’s digital landscape because audiences crave authenticity and relatable content. This shift toward…
Silent vlog creators are rising in popularity across YouTube and social platforms in 2025, transforming content consumption for audiences craving…
Zero-production creators are reshaping digital content, especially among Gen Z. This new wave thrives on authenticity, relatability, and minimal editing,…