Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The digital landscape is evolving rapidly, and new cultural shifts impacting creator trust are reshaping how audiences engage with content.…
Why opinionated creators win engagement is a pressing topic in today’s digital landscape, as audiences crave authenticity and distinct viewpoints.…
Why are niche creators outperforming broad-lifestyle influencers in 2025? As the creator economy matures, audiences crave authentic, highly-targeted content. Niche…
The shift from aesthetic content to relatable content has redefined digital marketing strategies in 2025. Audiences are craving connection—perfection is…
Creator-owned brands are rapidly transforming the marketing landscape in 2025, providing a new blueprint for how products reach and resonate…
In 2025, the landscape of influencer marketing has shifted dramatically—consumers now trust “Real User” creators more than celebrities. This pivotal…
The rise of creator expertise as a trust signal is dramatically changing how audiences assess content credibility in 2025. Search…
Creator-led brand education is reshaping how companies connect with consumers, driving trust and measurable results. In 2025, people are seeking…
The rise of “mini influencers” in hyperlocal marketing is transforming how brands connect with nearby audiences. By leveraging trust and…
The rise of “mini influencers” in hyperlocal marketing is radically reshaping how brands reach tightly focused audiences in 2025. As…