Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of “mini influencers” in hyperlocal marketing is radically reshaping how brands reach tightly focused audiences in 2025. As…
Creators and the rise of digital collectibles are reshaping the content economy in 2025. Artists, musicians, and influencers are leveraging…
Creator-led live shopping trends are transforming e-commerce in 2025, as brands and influencers harness interactive platforms to drive unprecedented engagement…
In 2025, product review creators are exploding in influence as consumers increasingly rely on authentic, user-generated opinions before making purchases.…
The rise of independent creator agencies is rapidly reshaping how brands, influencers, and audiences connect. As creators gain unprecedented autonomy…
As we move into 2025, creators are shifting their focus toward building meaningful communities rather than just growing follower count.…
The rise of audio-first creators is reshaping the digital entertainment landscape in 2025, driven by on-demand audio, smart technology, and…
Creators leading the social commerce boom are transforming online shopping into an engaging, interactive experience. Fueled by innovative content and…
Why influencers are becoming product co-creators is transforming the way brands develop and market new offerings in 2025. Companies are…
The evolution of creator pricing models has transformed the digital economy, empowering content creators with innovative ways to monetize their…