Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The “Grandmacore” aesthetic has taken the digital world by storm, blending nostalgia with modern living through cozy pastimes like knitting…
The “Boy Math” vs “Girl Math” trend has taken social media by storm, fueling debates and memes around how men…
The “Sober Curious” movement continues gaining momentum in 2025 as more people question their relationship with alcohol, fueling a booming…
The “gym rat” subculture is transforming basic fitness into a dedicated lifestyle defined by commitment, discipline, and community. Gym rats…
The “Old Money” aesthetic, a symbol of quiet luxury and understated elegance, has grown increasingly influential within fashion and lifestyle…
The “coquette” aesthetic—a look defined by bows, lace, and hyper-femininity—is gaining traction as a leading trend for 2025. Embracing this…
The “Rat Snacking” trend has taken social media by storm in 2025, spotlighting unpolished food content that emphasizes raw pleasure…
The rise of “Dink” (Double Income No Kids) travel content is reshaping the landscape of tourism and social media. Couples…
The “Mob Wife” aesthetic has taken social media by storm in 2025, setting off viral trends that have reignited the…
The cottagecore aesthetic embodies a dreamy, rural-inspired lifestyle that finds beauty in simplicity and nostalgia. This trend has surged in…