Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Eco doping awareness is rising fast in 2025 as consumers, regulators, and investors challenge the gap between what brands claim…
In 2025, shoppers, investors, and regulators are scrutinizing sustainability claims with a new level of rigor. The rise of eco…
In 2025, consumers, regulators, and investors are getting sharper at spotting sustainability claims that do not match reality. That shift…
The Neo Collectivism Trend is reshaping how people shop in 2025, with consumers coordinating purchases in bundled groups to unlock…
The Death of the Lifestyle Brand and the Birth of the Utility Brand is reshaping how people choose what to…
In 2025, abundance is digital. Scarcity is human time, attention, and access. The Offline Premium explains why in-person moments now…
The Rise of Slow Social and High Friction Community Trust is redefining how people connect online in 2025. As algorithmic…
In 2025, many creators and members feel burned out by fast feeds, viral incentives, and low-context interactions. The Rise of…
The rise of cyber sovereignty is reshaping how commerce works in 2025, forcing companies to rethink where data lives, who…
In 2025, subscription fatigue is reshaping how people pay for software, entertainment, fitness, and everyday essentials. Consumers are questioning endless…