Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The “Creator Sabbatical” is emerging as a vital concept for the digital economy, where supporting creator mental health and preventing…
The rise of the “academic influencer” has transformed how researchers and professors engage with the public, brands, and students. As…
The rise of the “Creator Economy” has significantly disrupted traditional advertising agencies, driving a transformation in how brands approach marketing…
The creator economy’s impact on traditional advertising agencies is impossible to ignore, as independent creatives and influencers reshape digital marketing.…
The rise of the “venture-backed creator” is revolutionizing the influencer economy, as venture capitalists (VCs) increasingly fund influencer businesses. This…
The role of “Chief of Staff to a Creator” is rapidly emerging as a crucial position in the evolving landscape…
Global supply chain disruptions in 2025 are transforming every aspect of marketing, most notably influencer gifting and seeding programs. As…
The rise of hyper-realistic virtual influencers is shaking up digital marketing in 2025. Advanced AI and 3D technology now create…
Tech and SaaS brands face increasing skepticism and competitive noise. Many now use the primary keyword “Human API”—the strategy of…
The role of influencers in de-stigmatizing conversations in wellness and healthcare has become pivotal as society seeks more open, honest…