Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the creator management platform for brands and agencies is redefining how organizations harness influencer marketing and manage…
The rise of the creator management platform for brands and agencies is reshaping how companies collaborate with influencers and digital…
The future of retail media networks is shaping the advertising industry, driving innovation and sparking an essential quest for standardization.…
The rise of the Chief Experience Officer (CXO) is transforming how businesses unify brand touchpoints and deliver consistent customer journeys.…
As MarTech becomes increasingly central to digital marketing strategies, the future of MarTech hinges on its ability to foster true…
The rise of headless e-commerce is revolutionizing how brands deliver seamless, personalized experiences across multiple digital touchpoints. By decoupling front-end…
The future of brand loyalty is rapidly evolving as brands embrace personalized rewards and experiences to better connect with consumers.…
The rise of the Chief Growth Officer has transformed how modern organizations achieve and sustain momentum. Acting as vital connectors…
The future of work for marketing agencies is rapidly evolving, shaped by technology, shifting client demands, and the growing rise…
The rise of the creator-led venture studio is redefining how brands are built in 2025, merging creative talent with entrepreneurial…