Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
AI data centers’ soaring power demands are quietly inflating martech and creator platform pricing — here’s what brands should budget for.
AI fatigue is quietly eroding marketing team performance. Here’s what burnout data reveals and how brand leaders should respond.
New data shows consumers abandon AI chatbots within seconds, forcing brands to rethink deflection strategy and CX risk.
Enterprise software budgets are shrinking in 2027, giving MarTech buyers real leverage in renewal talks — here’s how to use it.
As AI answer engines replace search results, brand reputation now hinges on citation quality, not keyword rankings. Here’s how to adapt.
Integrated content cuts CPMs but dedicated videos convert harder — here’s the cost-efficiency math for scaling creator budgets.
Long-form YouTube videos hold audience attention for months, driving mid-funnel brand recall that short-form’s 48-hour lifespan can’t match.
Zero-click search is eating organic traffic, and treating GEO as an SEO subtask is costing brands visibility. Here’s why the budget needs to split.
Zero-click search now absorbs most product queries, forcing brands to rethink the funnel and optimize for citations, not clicks.
Goldman’s $480B creator economy forecast signals platform consolidation and talent oversupply — here’s what it means for brand budgets and risk.