Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, the evolution of social commerce has shifted from passive product discovery to seamless, end-to-end purchasing inside the same…
Spatial computing is redefining how audiences experience stories by blending digital content with real-world context. In 2025, narrative brand content…
Meaning First Consumerism is reshaping how people buy, share, and stay loyal to brands in 2025. Instead of chasing whatever…
Brands are rethinking how customers prove who they are online, and decentralized identity solutions are quickly moving from pilots to…
In 2025, wearable AI devices are shifting how people notice, evaluate, and adopt brands—often without opening a browser. Smart glasses,…
In 2025, audiences and algorithms reward depth over breadth. The Death of the Generalist Influencer and the Era of Domain…
In 2025, brands are rethinking growth through circular marketing: promoting products not as one-time purchases, but as assets designed for…
The Rise of Skeptical Optimism in 2027 consumer sentiment is already visible in 2025: shoppers feel hopeful about progress yet…
The Witherwill Phenomenon is reshaping how people buy, browse, and bail on brands in 2025. It describes the rising pattern…
In 2025, brands are rethinking packaging as regulations tighten and consumers expect tangible progress on waste. The paperization trend describes…