Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, marketers are rethinking where trust, attention, and intent actually live. The shift toward niche decentralized social networks for…
The Rise Of Intent Metrics Over Vanity Engagement in 2026 is accelerating because marketing leaders want proof of revenue impact,…
In 2025, spatial computing is reshaping how audiences experience narratives, shifting brand communication from watching to participating. Instead of flat…
The “Gamer Girl” evolution has shattered outdated stereotypes, paving the way for inclusive, dynamic gaming communities in 2025. Far from…
The “anti-haul” trend—where creators share what they didn’t buy and why—is changing the online review landscape. By featuring negative reviews,…
The “Indie Sleaze” revival is capturing the attention of a new generation, with gritty flash photography at its heart. This…
The “digital nomad” bubble has captured imaginations worldwide, but is it bursting or simply evolving? As remote work normalizes and…
The “Grandmacore” aesthetic has taken the digital world by storm, blending nostalgia with modern living through cozy pastimes like knitting…
The “Boy Math” vs “Girl Math” trend has taken social media by storm, fueling debates and memes around how men…
The “Sober Curious” movement continues gaining momentum in 2025 as more people question their relationship with alcohol, fueling a booming…