Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the “Silver Influencer” is revolutionizing how brands connect with older generations on social media. Today’s Baby Boomers…
The future of shoppable TV is finally here, connecting streaming content seamlessly with creator campaigns for an entirely new shopping…
The future of shoppable TV is revolutionizing how audiences engage with streaming content and creator campaigns. As brands and creators…
The “Creator IP Play” is reshaping how brands and influencers collaborate by allowing them to co-own products and profit together.…
The role of influencers in combating disinformation has rapidly evolved in today’s digital era, as brands face growing scrutiny around…
The subscription economy for creators is a rapidly growing trend, opening innovative paths for brands to collaborate on exclusive content.…
The future of creator licensing is evolving fast, transforming how brands and creators approach intellectual property rights for long-term use.…
The rise of the Creator-in-Residence program signals a transformative shift in brand marketing, allowing influencers to embed deeply within company…
The future of social commerce is being shaped by two dominant approaches: in-app checkouts and link-in-bio strategies. As brands and…
The “Quiet Luxury” trend is redefining influencer aesthetics and brand partnerships, favoring understated elegance over flashy displays of wealth. In…