Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, attention is scarce and screens feel interchangeable, so brands are searching for experiences that cut through. The future…
In 2025, brand storytelling is shifting from screens to environments, and the impact of spatial computing on future narrative brand…
In 2025, post-Industrial homesteading isn’t a niche hobby; it’s a fast-moving media category shaped by climate anxiety, supply-chain realism, and…
Why Brands Are Moving Toward Decentralized Identity Solutions In 2026 is no longer a niche question for innovation teams—it’s a…
In 2025, brands, creators, and nonprofits are rethinking community as a health-adjacent need, not a marketing add-on. How The Loneliness…
In 2025, audiences reward precision over volume. The decline of mass influence is reshaping how ideas spread, products sell, and…
In 2025, marketing teams need prototypes that move as fast as culture, channels, and budgets. The Rise Of Vibe Coding…
In 2025, ad teams face crowded feeds, shrinking attention, and higher stakes for every impression. The Impact Of Neuromarketing Research…
Marketing teams are rethinking what “performance” means as analytics, privacy, and buying behavior evolve. The rise of intent metrics over…
In 2025, consumers and business buyers expect proof, not promises. The impact of ethical sourcing narratives on brand positioning now…