Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of “silent reviews” and ASMR unboxing is transforming online shopping experiences in 2025. As social media algorithms favor…
The gentrification of thrift flipping content has sparked crucial debate in the online resale world. As more influencers and creators…
The fatigue of “haul” videos and over-consumption is intensifying as social media platforms overflow with endless shopping hauls and product…
With consumer demand for carbon-neutral content production at an all-time high, media and creative industries are under pressure to rethink…
The return of blogging and SEO-driven creators marks a pivotal shift in digital marketing and online content strategies. As algorithms…
In 2025, the lines between influencer marketing and PR are blending more than ever, shaping brand narratives and digital engagement…
The Everyman archetype in 2025 marketing has become a powerful strategy for brands seeking authentic engagement. As consumers demand more…
The rise of private “dark social” sharing is quietly revolutionizing how digital content travels online. As users increasingly turn to…
The decline of the “girlboss” aesthetic in content has been a striking shift in digital culture, with women, brands, and…
The “dopamine culture” has become a buzzword in today’s hyper-connected society, describing how digital platforms shape our brains and behaviors—especially…